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| Criterion |  Product Discovery Outcome-Driven Innovation |  Systems Thinking Evaporating Cloud |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 60-120 min | 2-4 h |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Theory of ConstraintsAssumptionsSystems thinking | StrategyPositioningInnovationValue |
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