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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy DIBB |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Low | High |
Timedifferent | Mehrere Wochen | 1-2 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | DIBB document, Belief list, Bet list, Learning report | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyDecisionAssumptionsHypothesis | InnovationPrototypeResearch |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
