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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | High | Low |
Timedifferent | Mehrere Wochen | 1 Tag bis mehrere Wochen | 20-35 min |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings | Test Card with a pre-set threshold |
Tagsno overlap | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch | ExperimentsValidationDiscoveryHypothesis |
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