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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Context Canvas |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 1-2 h |
Participantsdifferent | 2-6 researchers plus sample | 3-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Context canvas, Open questions, Shared context notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ContextFramingRequirementsCanvas | AlignmentStakeholdersStrategyFacilitation |
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