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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Decision Making Assumption Surfacing | ![]() Decision Making Impact Filter |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | With new ideas or requests, the conversation often turns to solutions too early and to effect too little. An Impact Filter forces the initiative into an effect perspective and checks whether it creates a relevant difference. |
Complexitydifferent | High | Low | Low |
Timedifferent | Mehrere Wochen | 45-90 min | 20-45 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Assumption List, Critical Assumptions, Learning Plan | Impact Filter, Success Criteria, Next Step |
Tagsno overlap | OutcomesInnovationResearchQuantitative | AssumptionsRiskDecisionDiscovery | ImpactOutcomesFramingDecision |
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