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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Assumption Mapping |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Mehrere Wochen | 45-60 min | 20-35 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Assumption map, Test backlog, Risk ranking | Test Card with a pre-set threshold |
Tagsno overlap | OutcomesInnovationResearchQuantitative | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryHypothesis |
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