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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Red Teaming method illustration showing its working structure
Decision Making
Red Teaming
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.For strategic decisions with high reach, agreement and gut feeling are often not enough. Red teaming brings deliberate opposition into the situation and tests where a plan breaks under real counterarguments.
Complexitydifferent
HighMediumHigh
Timedifferent
Mehrere Wochen1-3 h1-4 h
Participantsdifferent
2-6 researchers plus sample1-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesArgument Map, Evidence Gaps, Decision RationaleChallenge Findings, Risk Register, Mitigation Plan
Tagsno overlap
OutcomesInnovationResearchQuantitative
SensemakingDecisionRationale
RiskDecisionSensemaking
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Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS