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| Criterion |  Product Discovery Outcome-Driven Innovation |  Growth A/B Testing |  Architecture Risk Storming |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. |
Complexitydifferent | High | High | Low |
Timedifferent | Mehrere Wochen | 1-4 Wochen | 60-90 min |
Participantsdifferent | 2-6 researchers plus sample | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Experiment results, Decision log, Learning summary | Annotated Diagram, Prioritized Risk List, Action Backlog |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ExperimentsGrowthAnalyticsValidation | RiskArchitectureWorkshopValidation |
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