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| Criterion |  Product Discovery Outcome-Driven Innovation |  Growth A/B Testing |  Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | High | High | Medium |
Timedifferent | Mehrere Wochen | 1-4 Wochen | 60-120 min |
Participantsdifferent | 2-6 researchers plus sample | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Experiment results, Decision log, Learning summary | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ExperimentsGrowthAnalyticsValidation | ArchitectureCommunicationStakeholdersCanvas |
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