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| Criterion |  Product Discovery MVP Test Matrix |  Innovation Rapid Ideation |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-75 min | 5-20 min | 30-60 min |
Participantsdifferent | 2-8 | 1-20 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Test Matrix, Test Plan | Ideenpool, Roh-Shortlist, Cluster | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ExperimentsValidationDiscoveryOptions | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationCreativityWorkshopDivergence |
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