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| Criterion |  Innovation Morphological Analysis |  Business Strategy VRIO Framework |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 90-180 min | 2-4 h |
Participantsdifferent | 2-8 | 3-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | VRIO Table, Strategic Actions | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | IdeationInnovationCreativity | StrategyDiagnosisBusiness modelCapability | StrategyPositioningInnovationValue |
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