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| Criterion |  Facilitation Mind Mapping |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 15-45 min | 1-3 h | 0.5-2 Tage |
Participantsdifferent | 1-10 | 3-10 | 6-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint |
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