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| Criterion | ![]() Facilitation Mind Mapping | ![]() Business Strategy Ansoff Matrix | ![]() Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 15-45 min | 45-90 min | 1-3 h |
Participantsdifferent | 1-10 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Ansoff Matrix, Growth Options, Risk Notes | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | GrowthStrategyMarketPortfolio | StrategyAnalysisPlanning |
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