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Criterion
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLowLow
Timedifferent
2-4 h1-5 Tage45-90 min
Participantsdifferent
3-12Nutzertraffic2-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
7S Assessment, Alignment Gaps, Change ActionsInterest Metrics, Conversion Signal, Learning NoteAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
OrganizationStrategyAlignmentChange
ValidationExperimentsDemandGrowth
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping