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Criterion
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
2-4 h1-3 h1-4 Wochen
Participantsdifferent
3-121-51-6
Formatdifferent
WorkshopAsyncAsync
Outputdifferent
7S Assessment, Alignment Gaps, Change ActionsFunnel report, Drop-off analysis, Optimization hypothesesExperiment results, Decision log, Learning summary
Tagsno overlap
OrganizationStrategyAlignmentChange
AnalyticsConversionGrowth
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping