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| Criterion | ![]() Innovation Lean Startup | ![]() Product Discovery Pretotyping | ![]() Business Strategy SWOT Analysis |
|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | Stunden bis wenige Tage | 30-60 min |
Participantsdifferent | 2-8 | 1-4 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | SWOT matrix, Strategic options, Action list |
Tagsno overlap | LeanStartupValidationMVP | ValidationDemandMVP | StrategyAnalysisMarketPositioning |
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