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| Criterion |  Product Strategy Lean Canvas |  UX Research User Interviews |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 30–60 min per interview | 30–60 min |
Participantsdifferent | 1-6 | 1 participant per interview | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Lean Canvas, Core Assumptions, Experiment Backlog | Interview Notes, Themes, Insight Summary | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | StartupLeanAssumptionsBusiness model | QualitativeResearchCustomerDiscovery | SynthesisQualitativeWorkshop |
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