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| Criterion |  Product Strategy Lean Canvas |  Product Strategy DIBB |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 1-2 h | 45-90 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Lean Canvas, Core Assumptions, Experiment Backlog | DIBB document, Belief list, Bet list, Learning report | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StartupLeanAssumptionsBusiness model | StrategyDecisionAssumptionsHypothesis | GrowthStrategyMarketPortfolio |
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