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Criterion
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitysame
MediumMedium
Timedifferent
45-90 min1-3 h
Participantsdifferent
1-61-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Lean Canvas, Core Assumptions, Experiment BacklogArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
StartupLeanAssumptionsBusiness model
SensemakingDecisionRationale
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS