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| Criterion |  Product Discovery Landing Page Test |  UX Research Usability Testing |
|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. |
Complexitysame | Medium | Medium |
Timedifferent | 1-5 Tage | 1-2 h je Session |
Participantsdifferent | Nutzertraffic | Based on research question |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Usability Issues, Severity List, Recommendations |
Tags1 shared | ValidationConversionMarketing | ValidationUXPrototype |
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