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| Criterion |  Product Discovery Landing Page Test |  Facilitation Stakeholder Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 60–90 min | 1-2 h |
Participantsdifferent | Nutzertraffic | 2-8 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Stakeholder Map, Engagement Plan, Risk Notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | ValidationConversionMarketing | StakeholdersAlignmentFacilitationChange | AlignmentStakeholdersStrategyFacilitation |
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