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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Pretotyping |  Architecture ATAM (Architecture Tradeoff Analysis Method) |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-5 Tage | Stunden bis wenige Tage | Several meetings plus preparation and analysis; total effort depends on scope |
Participantsdifferent | Nutzertraffic | 1-4 | Evaluation team, architects, and relevant stakeholders |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations |
Tagsno overlap | ValidationConversionMarketing | ValidationDemandMVP | ArchitectureQualityRiskTradeoffsStakeholders |
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