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| Criterion |  Product Discovery Landing Page Test |  Knowledge Modeling IBIS |  Architecture Architecture Decision Record |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-3 h | 15-45 min |
Participantsdifferent | Nutzertraffic | 2-8 | 1-3 |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Issue Map, Positions, Argument Notes | ADR File, Decision Log, Rationale |
Tagsno overlap | ValidationConversionMarketing | RationaleKnowledgeDecision | ArchitectureRationaleDocumentationGovernance |
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