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| Criterion |  Product Discovery Landing Page Test |  Engineering Golden Path |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When teams need a reliable default path for frequent use, sprawl quickly emerges without any guiding logic. Golden Path bundles the preferred path so good practice becomes easy and deviation becomes deliberate. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-3 Tage Setup, laufend | 60-120 min |
Participantsdifferent | Nutzertraffic | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Golden Path Guide, Templates, Quality Checks | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | ValidationConversionMarketing | EngineeringProductivityGovernance | GrowthRetentionConversion |
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