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| Criterion |  Product Discovery Landing Page Test |  Facilitation Consensus Workshop |  Facilitation Stakeholder Mapping |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-3 h | 60–90 min |
Participantsdifferent | Nutzertraffic | 5-30 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Consensus Clusters, Theme Titles, Priority Areas | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | ValidationConversionMarketing | FacilitationConsensusWorkshopAlignment | StakeholdersAlignmentFacilitationChange |
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