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| Criterion |  Product Discovery Landing Page Test |  Facilitation Consensus Workshop |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 1-2 h |
Participantsdifferent | Nutzertraffic | 5-30 | 4-12 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Consensus Clusters, Theme Titles, Priority Areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | ValidationConversionMarketing | FacilitationConsensusWorkshopAlignment | AlignmentStakeholdersStrategyFacilitation |
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