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| Criterion |  Product Discovery Landing Page Test |  Facilitation Alignment Mapping |  Facilitation Storytelling |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-2 h | 45-120 min |
Participantsdifferent | Nutzertraffic | 4-12 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Alignment Map, Open Issues, Decision Questions | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | ValidationConversionMarketing | AlignmentStakeholdersStrategyFacilitation | CommunicationNarrativeStakeholdersFacilitation |
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