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| Criterion |  Knowledge Modeling Knowledge Mapping |  Business Strategy Ansoff Matrix |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-3 h |
Participantsdifferent | 3-12 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Knowledge Map, Critical Knowledge Areas, Transfer Plan | Ansoff Matrix, Growth Options, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | KnowledgeMappingRisk | GrowthStrategyMarketPortfolio | AnalyticsConversionGrowth |
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