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| Criterion | ![]() Product Discovery Kano Model | ![]() UX Research Tree Testing |
|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitysame | Medium | Medium |
Timesame | 1-2 Tage | 1-2 Tage |
Participantsdifferent | 10-50 | Based on research question |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | SatisfactionPrioritizationCustomer | Information architectureNavigationFindability |
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