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| Criterion |  Product Discovery Kano Model |  Product Discovery Outcome-Driven Innovation |  UX Research First-click Testing |
|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-2 Tage | Mehrere Wochen | 1-2 Tage |
Participantsdifferent | 10-50 | 2-6 researchers plus sample | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | SatisfactionPrioritizationCustomer | OutcomesInnovationResearchQuantitative | UXNavigationFindabilityValidation |
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