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| Criterion |  Product Discovery Kano Model |  UX Research Customer Journey Mapping |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 2-4 h | 30-60 min |
Participantsdifferent | 10-50 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Kano Matrix, Feature Classes, Priority Themes | Journey Map, Pain-point List, Opportunity Backlog | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | SatisfactionPrioritizationCustomer | JourneyServiceService design | BrainstormingIdeationCreativityWorkshopDivergence |
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