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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Tree Testing |  Product Discovery Opportunity Scoring |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-2 Tage | 60-120 min |
Participantsdifferent | 5-12 Interviews | Based on research question | 3-6 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Findability Metrics, Path Analysis, Revised IA | Opportunity Score Table, Top Outcomes |
Tagsno overlap | CustomerOutcomesNeeds | Information architectureNavigationFindability | PrioritizationDiscoveryOutcomesNeeds |
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