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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 Wochen1-2 Tage30-60 min
Participantsdifferent
5-12 InterviewsBased on research question1-5
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListFindability Metrics, Path Analysis, Revised IAABC Classification, Focus Rules, Control List
Tagsno overlap
CustomerOutcomesNeeds
Information architectureNavigationFindability
PrioritizationOperationsPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model