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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 Wochen15-45 min1-2 h
Participantsdifferent
5-12 Interviews2-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListVenn Diagram, Overlap Notes, DifferentiatorsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
CustomerOutcomesNeeds
ComparisonFacilitationAlignment
AlignmentStakeholdersStrategyFacilitation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop