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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Surveys |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 3-14 Tage | 30-60 min je Interview |
Participantsdifferent | 5-12 Interviews | 50+ | 5-12 Interviews |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Survey Results, Charts, Segment Insights | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | CustomerOutcomesNeeds | QuantitativeResearchValidation | DiscoveryInterviewsOpportunityCustomer |
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