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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 Wochen30-60 min60-120 min
Participantsdifferent
5-12 Interviews3-103-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListStar-Shaped Question Map, Question List, Assumption ListOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingIdeationWorkshopDiscovery
PrioritizationDiscoveryOutcomesNeeds
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming