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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
MediumLow
Timedifferent
1-3 Wochen15-30 min
Participantsdifferent
5-12 Interviews1-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListSMART Goal, Measurement Note, Deadline
Tagsno overlap
CustomerOutcomesNeeds
GoalsPlanningMeasurementAlignment
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping