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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.
Complexitydifferent
MediumLow
Timedifferent
1-3 Wochen30-60 min
Participantsdifferent
5-12 Interviews3-12
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListRollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingIdeationCreativity
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming