View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Innovation Rolestorming |
|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 Wochen | 30-60 min |
Participantsdifferent | 5-12 Interviews | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingIdeationCreativity |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.





