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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 Wochen30-60 min45-90 min
Participantsdifferent
5-12 Interviews3-123-10
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListReverse Ideas, Risk Themes, Solution IdeasLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingIdeationCreativityRisk
BrainstormingIdeationCreativityDivergenceWorkshop
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming