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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
MediumLow
Timedifferent
1-3 Wochen5-20 min
Participantsdifferent
5-12 Interviews1-20
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingIdeationDivergenceSpeed
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette