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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation Mind Mapping |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Wochen | 15-45 min | 8-15 min |
Participantsdifferent | 5-12 Interviews | 1-10 | 1-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Mind Map, Topic Clusters, Open Questions | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingIdeasMappingStructureFacilitation | BrainstormingSketchingSpeedDivergenceDesign sprint |
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