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| Criterion |  Product Discovery Jobs to Be Done |  Facilitation Mind Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 15-45 min | 1-2 h |
Participantsdifferent | 5-12 Interviews | 1-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Mind Map, Topic Clusters, Open Questions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | CustomerOutcomesNeeds | BrainstormingIdeasMappingStructureFacilitation | AlignmentStakeholdersStrategyFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
