View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Kano Model |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-2 Tage | 3-14 Tage |
Participantsdifferent | 5-12 Interviews | 10-50 | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes | Survey Results, Charts, Segment Insights |
Tagsno overlap | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer | QuantitativeResearchValidation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
