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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Open Space Technology.
Facilitation
Open Space Technology
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a complex topic does not yet have a fitting agenda, Open Space Technology hands topic ownership back to the participants. The format suits questions that only move forward when real interest determines the order.
Complexitydifferent
MediumMediumHigh
Timedifferent
1-3 Wochen2-4 h0.5-2 Tage
Participantsdifferent
5-12 Interviews4-1020-500+
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListJourney Map, Pain-point List, Opportunity BacklogSession Marketplace, Proceedings, Action Topics
Tagsno overlap
CustomerOutcomesNeeds
JourneyServiceService design
FacilitationLarge groupAutonomy
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Fishbowl Discussion.
Facilitation
Fishbowl Discussion
Paper Kanban board with To Discuss, Discussing and Discussed columns, topic cards, votes and timer.
Facilitation
Lean Coffee