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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Customer Journey Mapping |  Facilitation 1-2-4-All |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 2-4 h | 10-20 min |
Participantsdifferent | 5-12 Interviews | 4-10 | 4-100+ |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Journey Map, Pain-point List, Opportunity Backlog | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | CustomerOutcomesNeeds | JourneyServiceService design | FacilitationInclusionIdeation |
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