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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 Wochen45-90 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews3-82-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListImpact Map, Outcome Hypotheses, Delivery OptionsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tags1 shared
CustomerOutcomesNeeds
OutcomesStrategyBehaviorPlanning
DiscoveryOutcomesExperimentsOpportunity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics