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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 Wochen30-120 min1-2 h
Participantsdifferent
5-12 Interviews2-64-12
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListObservation Notes, Improvement IdeasAlignment Map, Open Issues, Decision Questions
Tagsno overlap
CustomerOutcomesNeeds
LeanObservationProcessOperations
AlignmentStakeholdersStrategyFacilitation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram