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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 Wochen5-15 min20-45 min
Participantsdifferent
5-12 Interviews1-5Based on research question
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation stepContent groups, Label set, IA hypotheses
Tagsno overlap
CustomerOutcomesNeeds
StartupValidationCompetition
Information architectureNavigationStructure
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing