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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitysame
MediumMedium
Timedifferent
1-3 Wochen30-90 min
Participantsdifferent
5-12 Interviews1-6
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDecision Tree, Option Map, Assumption List
Tagsno overlap
CustomerOutcomesNeeds
DecisionTreeOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration for Impact Filter
Decision Making
Impact Filter
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper matrix with six colored hat cards for information, feeling, value, caution, ideas and process control.
Facilitation
Six Thinking Hats