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| Criterion |  Product Discovery Jobs to Be Done |  UX Design Customer Journey Canvas |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 1-3 h | 30–60 min |
Participantsdifferent | 5-12 Interviews | 3-10 | 4-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Customer Journey Canvas, Pain Points, Experience Opportunities | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | CustomerOutcomesNeeds | JourneyCustomerService designCanvas | SynthesisQualitativeWorkshop |
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